In 2007 Velvet Magazine launched a contest to assign the creative direction of their new edition. The entry requirement was to produce a magazine from scratch, including content, ads, photoshoots, editorials, logos, stickers, and present its printed and digital versions. The below was my proposal for the competition: I took care of everything, from recruiting the models featured in the shootings to designing the fake advertisements. My agency won the competition and we took on Velvet's creative direction throughout 2007.   

This is all the material I had to invent and draw.

Advertising for BRUNELLO DI MONTALCINO Santa Lucia Wines, for the important food fair CIBUS PARMA, in 2013.