ALIMENTI DELLA DIETA MEDITERRANEA

I started working on this project in December 2005 in collaboration with Dr. Grassi, a businessman who decided to disclose the Mediterranean diet to the world. The idea was to create a logo that would respect both tradition and authenticity. We chose to use the set of symbols of the mediterranean: the olive tree, the vineyard, the wheat, the sea and obviously the sun. All painted.

The products displayed on a typical  Salento cart were exposed in the Carrefour supermarket  in Lucca. The other photos were made to the "Alimenti della Dieta Mediterranea" stand in the Important Italian Food Fair CIBUS in Parma.